Recommended partners
People I would put my name next to.
Getting a brand onto a shelf is never just the sales pitch. Somebody has to certify the pack, supply the freezer, fit the store and build the demand. These are the four businesses I point founders and retailers towards when the job needs a specialist.
Four partners, four different jobs. None of them are a substitute for a good product. All of them make a good product easier to sell.
I recommend on the work, not on a logo wall. Where something is worth knowing before you pick up the phone, it is on the page.
Want an introduction rather than a cold email? Ask me and I will make it.
The Vegetarian Society
The vegetarian, vegan and plant-based marks a shopper actually recognises. Running since 1969, assessed in four to six weeks.
- Vegetarian mark
- Vegan mark
- Plant-based mark
- Launch exposure
Gastro-Cool
Chest, glass-door and countertop freezers, printed in your brand, from a single unit. When the store has no freezer space, you bring the freezer.
- Branded chest freezers
- Glass-door uprights
- Countertop impulse
Nabco
Shelving, refrigeration, checkouts and displays for convenience retail since 1989. The fixture your product ends up standing in.
- Shelving
- Chillers and freezers
- Checkouts
- Store refits
Fluencers Group
Creator marketing, gifting campaigns and TikTok Shop management, with a dedicated food and drink arm. Demand for the shelf you just won.
- Creator gifting
- UGC content
- TikTok Shop
- Affiliates
Where each one fits
Same route to shelf. Different people at each stage.
The five stages from how I work, and who I bring in at each one. I stay on the route the whole way. They join for the bit they are best at.
Foundations
The Vegetarian Society for the on-pack mark, decided while the artwork is still a file.
Buyer ready
Certification on the pack shot before a buyer sees it. Accreditation questions answered, not dodged.
Selling
Fluencers Group to build rate of sale once the listing is live, so it survives the range review.
How this works
A recommendation, not a bundle.
You contract with each partner directly, on their terms, and you can use one of them or all four. My job is to tell you when a specialist is the right call, make the introduction, and make sure whatever they deliver lines up with what the buyer was promised.
Each partner page sets out what they do in their own words, the numbers they publish, where they fit on the route to shelf, and the things worth knowing before you get in touch. If a page says a caveat, that is me being useful rather than polite.
Got a product
and a gap in the plan?
Tell me which stage you are stuck at. If one of these four is the answer, I will say so. If it is not, I will say that too.