← All partners

Recommended partner · Creators and TikTok Shop

Fluencers Group

A UK creator marketing and TikTok Shop agency built as a group of specialist arms, with a dedicated food and drink team. Gifting, UGC, affiliates, TikTok Lives and Shop management, for brands that have won the shelf and now need to move product off it.

Visit fluencersgroup.com
Fluencers Group

What they do

1,000+ Completed campaigns, with over 500,000 pieces of content created and more than £5m generated in client revenue, by their own count.
Six arms Beauty, gym, food, travel, dogs and parenting, each with its own creator community. Foodie Fluencers is the one that matters here.
From £2,850 Published gifting packages, plus VAT, from 150 creator dispatches over 21 days up to 1,000 dispatches over 45 days. Rare to see the price list on the site.

Figures from fluencersgroup.com home page and influencer gifting service page, read September 2026. Elite Business 100 lists the group as founded in 2020, Durham.

Why I send founders there

A listing without demand does not survive the range review.

Stage five is the one founders underestimate. The listing is the start. What decides whether it is still there in twelve months is rate of sale, and a founder-led brand rarely has the budget to buy that with retail media. Creator content is the affordable version, and for food it works because people eat with their eyes.

Fluencers Group runs the full set: mass gifting to creators, user-generated content you own, affiliate programmes, PR, TikTok Shop set-up and management, and TikTok Live selling. Their food and drink arm lists clients including HelloFresh, PG Tips, Franklin and Sons, Candy Kittens, Sweet Freedom, Snaffling Pig, ZENB and Jimmy's Iced Coffee.

The case study worth reading is Grenade. Over six months their TikTok Shop gross merchandise value rose 414 per cent, affiliate content generated more than £380,000 in sales, and one product reached the UK top three viral products on TikTok Shop. Sports nutrition rather than grocery, but the mechanics transfer.

Two things I rate. The published price list, because it lets a founder budget before a discovery call. And the speed: gifting to a hundred creators within 24 hours and content back within seven days, which suits a brand that has just landed a listing and needs noise this month rather than next quarter.

Fluencers Group

Imagery from fluencersgroup.com.

Listing landed and the buyer wants to see rate of sale? Gifting and UGC is the fastest lever a small brand can pull.

See the gifting packages

Where it fits

Stage 05. After the listing, when it counts.

04

Listed

Time a gifting wave to the week your product hits the shelf, and tag the retailer. A buyer who sees their store name in creator content remembers the brand at review.

Launch week
05

Selling

UGC you own becomes the content for your own channels, your Amazon or TikTok Shop listings, and the sell sheet for the next buyer. One spend, four uses.

Rate of sale
05

Direct to consumer

For brands like Sous Feed that sell direct as well as into retail, TikTok Shop management and affiliates are a second revenue line with its own numbers.

Second channel

Good to know

Before you book the call.

  • The creator network number varies by page on their own site: 12,000 signed influencers on the home page, 5,000 on the gifting page, 8,600 in the Grenade case study. Ask which figure applies to food and drink specifically.
  • Published pricing covers the gifting service only. TikTok Shop management, UGC production and full management are quoted after a discovery call.
  • The food and drink arm runs on its own website, foodiefluencers.agency, and does not mention the parent group. Same people, two front doors. Go in through the group site if you want the full menu.
  • The detailed public case study is sports nutrition, not grocery. The food client list is names only, so ask for a food or drink example with numbers before you commit.
  • There is no phone number or office address on the main site, only a booking link for the founder. That is how they work rather than a warning sign, but it is worth knowing.

Observations from fluencersgroup.com and foodiefluencers.agency, September 2026.

Next step

Need demand to follow the listing?

Book directly with Fluencers Group from their site. If you want the creator work planned around your retail calendar, so the content lands when the buyer is looking, tell me what you have listed and where, and I will help you brief it.

You contract with Fluencers Group directly, on their terms.