Work
Every one of these was
someone's kitchen table
once.
Founder-led consumer brands across food and drink. Different categories, same problem: a genuinely good product and no route to the shelf.
Fixture
Category
One Planet Pizza
Plant-based frozen pizza that does not ask you to lower your expectations.
What I did
- Retail readiness
- Buyer targeting
- Pitch and pack
Gold Standard Nutrition
Frozen free-from ready meals. High protein, low sugar, ready in minutes.
10 million
meals sold, across 1,000+ UK locations
Praveen Kumar
Authentic Indian cuisine, made by people who actually eat it.
Great Taste
Two-star winner 2025. Farm Shop & Deli Product Awards 2026.
SNACK'd
Gut-friendly oat bars, taken from good idea to judged product.
Finalist
Great British Food Awards 2026, Free-from category
Pots for Tots
Frozen meals for toddlers, with an ingredients list a parent can actually read.
What I did
- Commercial story
- Trade terms
- Route to shelf
East Pizzas
Sourdough bases and pre-topped pizza, built for retail and wholesale at the same time.
What I did
- Retail readiness
- Wholesale channel
- Buyer meetings
Native Roots UK
Built from the ground up. Branding, labelling and sourcing before a single buyer saw it.
What I did
- Branding
- Labelling
- Sourcing
- Route to shelf