Work

Every one of these was
someone's kitchen table
once.

Founder-led consumer brands across food and drink. Different categories, same problem: a genuinely good product and no route to the shelf.

Fixture
Category

One Planet Pizza plant-based sourdough margherita pack
Frozen · Pizza · Plant-based

One Planet Pizza

Plant-based frozen pizza that does not ask you to lower your expectations.

What I did
  • Retail readiness
  • Buyer targeting
  • Pitch and pack
Gold Standard Nutrition Signature Meals
Frozen · Free-from · Ready meal

Gold Standard Nutrition

Frozen free-from ready meals. High protein, low sugar, ready in minutes.

10 million meals sold across 1,000+ UK locations, by GSN's own figures
Praveen Kumar butter chicken in a copper kadai
Frozen · Ready meal

Praveen Kumar

Authentic Indian cuisine, made by people who actually eat it.

Great Taste Two-star winner 2025. Bronze at the Farm Shop & Deli Product Awards 2026.
SNACK'd apple and raisin gut-friendly oat bar box
Ambient · Free-from

SNACK'd

Gut-friendly oat bars, taken from good idea to judged product.

Finalist Great British Food Awards 2026, Free-from category
Girl Gone Wild wild game ready meals, stacked
Frozen · Wild game · Ready meal

Girl Gone Wild

The UK's first wild game ready meals. Venison and pheasant, serves two, no skill required.

Great Taste Three stars across the range, 2023 and 2026. Ten per cent of profits to the Game & Wildlife Conservation Trust.
East Pizzas sourdough base and dough ball
Frozen · Fresh · Pizza

East Pizzas

Sourdough bases and pre-topped pizza, built for retail and wholesale at the same time.

What I did
  • Retail readiness
  • Wholesale channel
  • Buyer meetings
Sous Feed smoked harissa sous vide chicken breast
Frozen · High protein

Sous Feed

Sous vide chicken breast, chef seasoned and frozen. Thirty-one grams of real protein in a single pack.

What I do
  • First listings
  • Strategy
  • Creator marketing
Wild & Wonder Elder liqueurs and Rosehip Spritz on moss in a Scottish wood
Ambient · Spirits · Liqueurs

Wild & Wonder

Scottish elderberry liqueurs, a rosehip spritz and birch sap vodka, made on the East Lothian coast.

Great Taste Three stars for Silvertear Vintage, the only vodka to get three in 2026. Two stars for Rosehip Spritz.
Native Roots UK luxury rimming salts and sugars range
Ambient · Drinks

Native Roots UK

Built from the ground up. Branding, labelling and sourcing before a single buyer saw it.

What I did
  • Branding
  • Labelling
  • Sourcing
  • Route to shelf

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