Flexible commercial support for growing brands – from first listings to international expansion
Launch blends sales strategy, retail readiness and hands-on account development to help consumer and product brands win and grow the right customers across retail, distributors and marketplaces in the UK and Europe.
What we do
Launch gives growing brands practical commercial support at the moments that matter most: getting clear on the opportunity, getting ready to sell, building momentum with the right customers, and opening up new markets.
Sales Foundations
For brands that need a clearer route to market before investing time and money in sales activity.
Commercial review
Channel and customer targeting
Competitor and market sense check
Sales story and positioning
Clear next step recommendations
Retail Readiness
For brands preparing to approach buyers, distributors, marketplaces or new retail channels.
Buyer ready sales materials
Pitch deck and sell in story
Pricing and positioning support
Outreach planning
Feedback and refinement
Fractional Commercial Support
For brands that need ongoing senior help without committing to a full time commercial hire.
Monthly strategic input
Buyer and account targeting
Outreach and follow up support
Meeting preparation
Commercial planning and accountability
International Expansion
For brands exploring new countries, regions or routes to market.
New market opportunity and risk review
Priority country and channel selection
Target retailer and partner mapping
High level route to market options
Practical recommendations for first steps
Get Ready To Launch!
Not every brand needs the same kind of commercial help. Some are shaping an idea, some are trying to land their first listings, some need steady senior support, and others are looking at new markets altogether. Launch is built around those stages, so you can start where you are and grow as you need.
Pre-Launch!
For brands that have an idea and need to turn it into something ready to ship.
Pre Launch is about getting the basics right before you start selling. That means shaping the offer, sense‑checking the commercial story and helping you get a product that buyers and consumers will actually understand and want.
What Pre-Launch! Covers
Clarifying the product idea and target customer
Checking where it fits in the market and on shelf
Turning the idea into a simple commercial story buyers can follow
Helping in house teams build the right brand and pack direction
Connecting you with specialist partners when you need them (for example, product development, technical and food science support)
Defining the first realistic routes to market and next steps
By the end of Pre Launch, you know what you are selling, who it is for, how it makes money and what needs to happen next to get it retail ready.
Launch!
For brands that are ready to get products on shelves and need someone to actually drive the sales effort.
Launch builds on the work you have already done as a founder. It takes your product, story and numbers and turns them into real sales activity, with someone in the room representing your brand and moving conversations forward.
What Launch! Covers
Tightening the commercial story so it works in a buyer meeting
Turning your existing brand and product work into clear sales materials
Building pitch decks and one pagers that explain the offer in minutes
Sense checking pricing, margins and pack architecture for retail
Identifying and prioritising the right buyers, retailers and partners to approach
Leading outreach and follow up so doors actually open
Joining or hosting buyer meetings, either alongside you or on your behalf
By the end of Launch, you do not just have a plan. You have a sales function: active outreach, live buyer meetings and a clear path towards your first or next listings.
Orbit!
For brands that already have products in market and need senior support to help run and steady the sales operation.
Orbit is ongoing commercial support. You have listings, customers and some form of sales activity, but you want an experienced head to help lead it: looking after key customers, supporting the sales team and keeping everyone focused on the right things.
What Orbit! Covers
Regular check ins on sales performance and priorities
Hands on support for the sales team (coaching, direction, feedback)
Help preparing for and running key customer and buyer meetings
Input on promotions, launches and joint plans with retailers or partners
Taking responsibility for selected key accounts where it makes sense
Acting as a sounding board for commercial decisions and trade offs
Orbit is where fractional sales leadership lives. You get senior support acting as part of your team, without the cost and commitment of a full time sales director.
New Horizons!
For brands that are ready to leave their home market and expand into new countries or regions.
New Horizons is focused on new market expansion. It is for brands that are established in their current market and want to explore and enter other countries in a planned, realistic way rather than by guesswork.
What New Horizons! Covers
High level review of which markets make the most sense to explore first
Clear view of risks, practical barriers and likely timelines
Mapping and prioritising target countries, channels and key customers
Identifying possible routes to market, such as distributors, retailers or marketplaces
Building a simple expansion plan with stages, focus and next actions
Support with early conversations and introductions where appropriate
New Horizons is where projects like taking a UK brand into Europe, or moving from one core market into a second or third, naturally sit.
How We Work
Launch is designed to be practical, flexible and easy to engage. Some brands need a focused project, others need ongoing support, and some need help figuring out where to start. The first step is always a straightforward conversation about what you are trying to achieve and where the biggest commercial opportunity sits.
1. Start with a call
Book a call to talk through your brand, your goals and the challenges in front of you.
2. Clarify the opportunity
We look at where you are now, what is already in place and what kind of support will have the most impact.
3. Shape the right scope
From there, we define the most useful next step, whether that is Pre Launch, Launch, Orbit or New Horizons.
4. Get moving
Once the scope is agreed, Launch gets to work with clear priorities, practical actions and regular communication.
Get In Touch
If you are looking for support with retail readiness, sales growth, ongoing commercial leadership or international expansion, send over a few details and Launch will get back to you within 48 hours.
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.